IB Business Management HL Internal Assessment Example

The student keeps Safaricom at the center of the investigation and connects the concept to a real strategic shift rather than treating it abstractly.

The student uses concrete, organization-specific evidence to show how the new product fits Safaricom’s wider digital ecosystem.

The student shows awareness that the change is still developing, which adds maturity to their discussion.

The concept is introduced well, but it is not sustained deeply enough across every analytical section.

Some parts of the discussion move back into description instead of explaining how Safaricom is changing operationally, strategically, or in terms of stakeholder impact.

A few claims about portfolio positioning and strategic shift would be stronger with more specific Safaricom-based justification.

The student identifies a relevant set of supporting documents that fits the research question and helps them discuss launch details, market position, and financial context.

The student uses evidence at the point where it matters in the body of the report, which makes the argument easier to follow and more credible.

The student's source base includes both company-linked and market-oriented material, giving the investigation a workable evidence foundation.

The range of evidence is still somewhat narrow, with too much reliance on company-linked or promotional material.

Some data is not consistently labelled or contextualized, which makes comparison and verification harder.

A few of the most important claims would benefit from more independent, regulated, or audited sources.