IB Business Management HL Internal Assessment Example

The student consistently connects the MoonSwatch launch to the specific strategy of the Swatch Group and to the relationship between Omega and Swatch.

The student shows a strong grasp of change by treating the launch as a shift in pricing, positioning, distribution, and brand meaning.

The student's discussion goes beyond description in several places and uses the concept to explain why the collaboration mattered strategically.

Some claims about long-term success are stated more confidently than the evidence fully supports.

The analysis would be even stronger if the student evaluated whether the change was temporary or durable.

At times the concept is applied well but not fully pushed into deeper evaluation of stakeholder impact and long-term consequences.

The student selects supporting documents that are clearly relevant to the MoonSwatch case and its broader strategic questions.

The source base covers a useful range of ideas, including co-branding, consumer behavior, industry impact, and collaboration economics.

The student uses the documents across the investigation rather than simply listing them, which helps support the argument.

The evidence base would be stronger with at least one primary or more directly empirical source.

A few of the supporting documents add useful context but do not measure outcomes as directly as sales, revenue, or brand-equity data would.

The conclusion would be easier to verify if more direct performance evidence had been included.