IB Business Management SL Internal Assessment Example

The student keeps the key concept consistently tied to KeeTa’s actual strategy rather than treating it as a loose definition.

The student connects sustainability to both economic performance and social impact, which gives the investigation conceptual depth.

The student uses the concept throughout the essay to shape stakeholder discussion, analysis, and the final judgement.

At a few points, the link between evidence and sustainability could be explained more explicitly.

Some claims would be stronger if the student showed more clearly how they demonstrate long-term sustainability rather than short-term performance.

The final judgement would benefit from an even more direct comparison between economic and social sustainability.

The student selected five relevant supporting documents, which fits the required range well.

The student's sources cover a useful spread of perspectives, including market data, legal context, worker concerns, and business commentary.

The student uses the documents for specific evidence rather than as background only.

Including Meituan’s annual report adds useful authority to the source base.

The methodology would be stronger if the student evaluated the quality and limitations of each document more explicitly.

The purpose of each source could be linked more clearly to how it answers the research question.

A brief justification of why each source is appropriate would make the document set even more convincing.