IB Business Management SL Internal Assessment Example

The student defines ethics clearly and applies it directly to Nestlé’s cocoa-supply-chain decisions.

The student connects the concept to business outcomes such as reputation, social licence, and long-term value.

The student maintains a clear organisation of the key idea across several parts of the investigation.

Some links between ethical action and profitability are asserted more strongly than the evidence shows.

At points the discussion shifts into sustainability without explicitly tying it back to ethics.

The concept is not fully sustained throughout every section of the work.

The student provides five supporting documents, which gives the investigation a workable evidence base.

The student includes relevant company financial statements that support their profitability analysis.

The student also includes an external source, which helps balance company-produced material.

The document set is still weighted heavily toward Nestlé’s own reporting.

The student has limited independent evidence on consumer perception, brand image, or the wider market impact of the reforms.

Some evidence is mentioned too vaguely and would benefit from clearer source identification.