IB Business Management HL Internal Assessment Example

The student maintains a clear organizational focus on COVER Corp and Hololive Production throughout the investigation.

The student connects the key concept of change to concrete strategy shifts, especially the move toward physical U.S.-based partnerships, events, and retail presence.

The student's analysis goes beyond description by linking partnerships to market impact, stakeholder concerns, and sustainability pressures.

The key concept is not fully integrated throughout; in some places it is appended rather than used to drive the analysis.

Several STEEPLE points are generic U.S. observations rather than tightly organization-specific analysis.

Some quantitative claims rely on company-wide data rather than U.S.-specific evidence, which weakens the conceptual connection to the research question.

The student provides three supporting documents, which meets the required document range.

The documents are relevant overall and include a useful mix of quantitative, qualitative, and organizational evidence.

The document set offers more than one perspective, including fan reception and company rationale.

The documents do not provide direct U.S.-specific evidence of the research question’s central measure, which limits their depth of support.

The Reddit material is a very small and non-representative sample, so it cannot support broad claims on its own.

Some evidence is relevant but not sufficiently targeted to the exact question, especially where company-wide measures are used to imply U.S. brand awareness.