To what extent has the introduction of Disney+’s ad- supported subscription tier in November 2023 led to changes in Disney’s overall revenue and subscriber growth?HL
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7
Official IB Result
IB Grade: 7
Criteria A: Integration of a Key Concept
3/5
0
3
5
Criteria StrandsPro
A.1Understanding and integration of key concept
Good
A.2Connection to organization
Good
Criteria Feedback
- The student shows a clear and sustained connection to Disney’s streaming business and the November 2023 ad-supported tier.
- The student uses the key concept as a relevant lens for discussing strategic response to competitive and financial pressures.
- The student acknowledges an important limitation by distinguishing Disney+ outcomes from wider DTC performance.
- The concept is sometimes used as a label rather than a fully developed analytical lens.
- The discussion does not consistently unpack implementation, stakeholder impact, or risks of the change.
- The distinction between Disney+ and the wider Disney DTC segment is not maintained tightly enough throughout.
Criteria B: Supporting Documents
0/4
0
2
4
Criteria StrandsPro
B.1Number of documents
Poor
B.2Relevance and depth
Poor
Criteria Feedback
- The actual supporting documents are not submitted as a clearly identifiable evidence set.
- A bibliography and in-text references do not satisfy the requirement to provide the selected supporting documents themselves.
- Because the documents are missing, their relevance, depth, and range cannot be verified.
Criteria C: Selection and Application of Tools and Theories
2/4
0
2
4
Criteria StrandsPro
C.1Selection of tools and theories
Moderate
C.2Application and relevance
Moderate
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Analysis and Evaluation
3/5
0
3
5
Criteria StrandsPro
D.1Data selection and use
Excellent
D.2Analysis quality
Good
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria E: Conclusions
2/3
0
2
3
Criteria StrandsPro
E.1Consistency with evidence
Good
E.2Answer to research question
Excellent
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria F: Structure
2/2
0
1
2
Criteria StrandsPro
F.1Organization and structure
Excellent
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria G: Presentation
1/2
0
1
2
Criteria StrandsPro
G.1Required elements
Moderate
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.