IB Business Management SL Internal Assessment Example

The student clearly defines the concept of change and uses it to frame the investigation.

The student makes a strong connection between Crocs’ strategic decisions and the evidence from the company’s performance.

The student consistently refers to concrete organizational examples such as collaborations, channel choices, and the HeyDude acquisition.

Some claims about outcomes are stated more strongly than the evidence fully supports.

The concept is sometimes repeated as a label rather than used to probe causes, implementation, and consequences in depth.

The distinction between marketing change and acquisition-led change could be sharper.

The student provides four supporting documents, which is within the required range.

The documents are relevant to the investigation and cover both strategy and financial performance.

The student includes a reasonable range of source types, combining company reporting with commentary and contextual material.

The set would be stronger with more primary financial evidence directly tied to Crocs’ performance.

Some sources appear more descriptive than deeply evidential.

The document set could be used more analytically to support specific claims with clearer numerical backing.