To what extent has Shein’s use of unethical practices from 2022 to 2025 impacted its brand image and sales revenue?SL
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7
Official IB Result
IB Grade: 7
Criteria A: Integration of a Key Concept
5/5
0
3
5
Criteria StrandsPro
A.1Understanding and integration of key concept
Excellent
A.2Connection to organization
Excellent
Criteria Feedback
- The student makes a strong, specific connection to Shein throughout the investigation.
- The student uses ethics as a real analytical lens rather than just defining it.
- The student connects supply-chain issues, stakeholder tensions, and brand image in a coherent way.
- Some claims about market dominance and long-term effects are stronger than the evidence directly supports.
- The ethical discussion would be deeper if the student named the specific ethical principles at stake more clearly.
- At times, the analysis leans on repeated judgement words rather than fully developing the concept.
Criteria B: Supporting Documents
4/4
0
2
4
Criteria StrandsPro
B.1Number of documents
Excellent
B.2Relevance and depth
Good
Criteria Feedback
- The student includes five relevant supporting documents, which gives the investigation a solid documentary base.
- The student's documents cover both ethical reporting and financial/consumer evidence.
- The sources are clearly referenced and actively used to shape the argument.
- The evidence base is somewhat narrow for a time period spanning several years.
- Several sources are secondary, and one is company-produced, so independence could be stronger.
- The discussion of sales impact would benefit from more direct year-by-year financial evidence.
Criteria C: Selection and Application of Tools and Theories
4/4
0
2
4
Criteria StrandsPro
C.1Selection of tools and theories
Good
C.2Application and relevance
Good
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Analysis and Evaluation
5/5
0
3
5
Criteria StrandsPro
D.1Data selection and use
Good
D.2Analysis quality
Good
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria E: Conclusions
3/3
0
2
3
Criteria StrandsPro
E.1Consistency with evidence
Excellent
E.2Answer to research question
Excellent
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria F: Structure
2/2
0
1
2
Criteria StrandsPro
F.1Organization and structure
Excellent
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria G: Presentation
1/2
0
1
2
Criteria StrandsPro
G.1Required elements
Excellent
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.