Overall Score: 18/25
Was this exemplar helpful?
Criteria A: Integration of a Key Concept
3/5
0
3
5
Criteria Strands
Poor
Understanding and integration of key concept
Moderate
Connection to organization
Criteria Feedback
- The key concept of “change” is identified and linked to Netflix’s strategic pivot into gaming.
- Descriptive statistics about membership and revenue demonstrate an attempt to ground the concept in organizational context.
- No explicit definition of “change” or other key concepts at the outset to frame the argument.
- Analytical integration of the concept is sporadic rather than woven throughout the discussion.
Criteria B: Supporting Documents
3/4
0
2
4
Criteria Strands
Moderate
Number of documents
Moderate
Relevance and depth
Criteria Feedback
- Four supporting documents are correctly formatted and fall within the required 3–5 range.
- Sources are all clearly relevant to Netflix’s gaming strategy, providing a breadth of perspectives (industry outlets, financial press).
- Depth of analysis for each source is limited—there is no rationale for why each was chosen beyond topic relevance.
- The student does not explain how the various sources complement or contrast one another in depth.
Criteria C: Selection and Application of Tools and Theories
2/4
0
2
4
Criteria Strands
Poor
Selection of tools and theories
Poor
Application and relevance
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Analysis and Evaluation
4/5
0
3
5
Criteria Strands
Moderate
Data selection and use
Poor
Analysis quality
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria E: Conclusions
2/3
0
2
3
Criteria Strands
Poor
Consistency with evidence
Poor
Answer to research question
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria F: Structure
2/2
0
1
2
Criteria Strands
Moderate
Organization and structure
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria G: Presentation
2/2
0
1
2
Criteria Strands
Moderate
Required elements
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.