IB Business Management SL Internal Assessment Example

The student keeps Netflix clearly in focus throughout, so the investigation stays anchored to the organisation rather than drifting into general discussion.

The student shows a solid understanding of the idea of change by linking the ad-supported tier to shifts in pricing, segmentation, revenue, and brand positioning.

The concept of change is sometimes described too broadly, as if Netflix completely transformed rather than adjusted part of its model.

The link between change and the outcomes is not always sustained with the same strength across the whole essay, so some sections become more descriptive than analytical.

The student uses a relevant range of supporting documents, including annual reports, news reporting, statistics, and a video transcript.

The student's inclusion of Netflix annual reports is especially strong because it gives the investigation authoritative primary evidence.

Some supporting evidence is less rigorous than the strongest available sources, especially where causal claims depend on journalist summaries or indirect reporting.

The depth of evidence is uneven, particularly when the argument turns to retention and the reasons behind user behaviour.