IB Business Management SL Internal Assessment Example

The student sustains a strong connection to Safaricom throughout the investigation, grounding the key concept in a real strategic problem rather than discussing it abstractly.

The student uses the concept to explain how Safaricom repurposed an existing capability, which shows clear analytical understanding of creativity as strategic problem solving.

The student's discussion links the Kenyan and Ethiopian operations in a way that helps the concept drive the argument about profitability and strategic choice.

The concept is sometimes applied rather than fully interrogated; at points, creativity is asserted instead of critically demonstrated.

The student could be more precise about why the Ethiopia move is genuinely creative rather than simply a standard market-development decision.

The integration is strong overall, but it is not yet fully embedded in every analytical stage.

The student provides three to five relevant supporting documents and stays within the required range.

The sources are generally relevant and include both company material and external context, which gives the investigation a workable evidence base.

The student shows some awareness of source reliability by recognising the need to triangulate company information.

The evidence base is not consistently deep enough to support the causal argument about profitability.

Some documents, especially the broader demographic source, are only indirectly useful for the business question.

The investigation would be stronger if the figures extracted from each source were shown more transparently and if Ethiopia-specific evidence were used more fully.