Overall Score: 19/25
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Criteria A: Integration of a Key Concept
4/5
0
3
5
Criteria Strands
Excellent
Understanding and integration of key concept
Excellent
Connection to organization
Criteria Feedback
- Consistent, explicit integration of the key concept “change” throughout research question, methodology, and analysis sections
- Clear connection of change to Airbus’s supply-chain setbacks and reputational recovery
- Organization-specific examples (A350 delays, Paris Air Show, Emirates order) anchored in the concept
- Introduction does not explicitly link Airbus context to the concept of change
- Analysis sometimes relies on repeated tagging of “change” rather than deeper, sustained analytical chains
- Financial ratio discussion only lightly connected back to reputational change
Criteria B: Supporting Documents
3/4
0
2
4
Criteria Strands
Excellent
Number of documents
Good
Relevance and depth
Criteria Feedback
- Five clearly labelled supporting documents satisfy the quantity requirement
- Annual reports and supply-chain visual provide robust quantitative and qualitative evidence
- Footnotes (e.g., provisions restatement) enhance transparency
- Some blog-style sources lack depth and academic rigor
- Appendices not always explicitly linked back to specific analyses
- Charts in Appendix 2 lack clear legends and axis labels
Criteria C: Selection and Application of Tools and Theories
3/4
0
2
4
Criteria Strands
Good
Selection of tools and theories
Good
Application and relevance
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Analysis and Evaluation
3/5
0
3
5
Criteria Strands
Excellent
Data selection and use
Good
Analysis quality
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria E: Conclusions
2/3
0
2
3
Criteria Strands
Good
Consistency with evidence
Excellent
Answer to research question
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria F: Structure
2/2
0
1
2
Criteria Strands
Excellent
Organization and structure
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria G: Presentation
2/2
0
1
2
Criteria Strands
Excellent
Required elements
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.