IB Business Management HL Internal Assessment Example

The student defines ethics clearly and keeps it central throughout the investigation.

The student consistently links Nike’s decisions to reputational and stakeholder consequences.

The student uses Nike-specific evidence to support their ethical argument rather than relying on generic commentary.

Some claims would be stronger if they distinguished more clearly between current effects and future risks.

A few points would benefit from more direct evidence about Gen Z’s specific perception of Nike.

At times the wording becomes slightly emotive, which can reduce analytical precision.

The student includes five supporting documents, which is the right range for the task.

The student's sources are varied and relevant, combining Nike material with labour-rights, stakeholder and consumer-oriented evidence.

The document set provides a credible mix of perspectives that supports the investigation well.

The document rationale could explain more clearly what each source contributes to the question.

Some sources are more generally relevant to Gen Z attitudes than directly about Gen Z’s view of Nike.

The source selection would be even stronger with a clearer explanation of why each document matters in relation to the research question.