IB Business Management HL Internal Assessment Example

The student shows a strong understanding of ethics as a lens for examining luxury pricing, craftsmanship, fairness, and consumer trust.

The student keeps the discussion closely tied to Chanel rather than making generic comments about the luxury industry.

The student connects the concept to strategic and stakeholder implications, which gives the analysis relevance beyond simple description.

Some claims about unethical pricing are presented too strongly before fully considering alternative explanations.

The ethical discussion is not sustained at the very highest level because some points become repetitive.

The student could distinguish more clearly between perceived ethical concern and proven ethical breach.

The student uses a relevant mix of supporting documents from the company, the industry, and external commentary.

The documents are generally aligned with the research question and help the student compare different perspectives.

The student makes a clear effort to triangulate evidence rather than relying on a single source type.

Some of the sources are opinion-based or blog-style commentary, so they cannot independently prove the scale of the quality decline.

A few documents support perceptions more than they support hard causal claims.

The student sometimes uses broader industry evidence to imply Chanel-specific conclusions without enough caution.