IB Business Management SL Internal Assessment Example

The student defines creativity clearly and keeps returning to Amazon Prime Video’s ecosystem, so the concept stays relevant to the investigation.

The student connects the idea to practical business features such as bundling, cross-promotion, free trials, and content differentiation.

The student shows awareness of how the concept relates to competition rather than treating it as a standalone definition.

At times the student labels a strategy as creative without fully explaining what is innovative about it compared with Netflix or Disney+.

Some links between the concept and organizational performance are implied rather than demonstrated with specific evidence.

The concept is not always integrated evenly throughout the investigation, so some sections feel stronger conceptually than others.

The student provides five supporting documents, which gives the investigation enough material to develop several lines of argument.

The documents are relevant to the research question and cover pricing, promotion, market share, and comparative platform features.

The student uses the documents purposefully, and several of them support clear comparative and numerical analysis.

Some sources are more promotional or secondary than analytical, which limits how strongly they can support causal claims.

A few document methods appear inconsistent, especially when comparing library size or platform data across sources.

The source base would be stronger with more direct company, industry, or database evidence.