IB Business Management HL Internal Assessment Example

The student chooses a strong key concept and keeps it clearly connected to the collaboration throughout much of the report.

The student shows a solid understanding of creativity through specific examples such as design changes, scarcity, and promotional style.

The student's discussion of Nike is generally sustained and relevant, especially when they link the collaboration to brand positioning and product appeal.

The concept is not fully carried through every part of the investigation, especially in the financial discussion.

Some claims about brand image and sales would be stronger if the student tied them more explicitly to creativity rather than to celebrity appeal alone.

The student uses a relevant set of supporting documents that fits the research question.

The student's evidence includes a useful mix of product, market, and financial material.

The documents are generally applied in a purposeful way rather than being included only for appearance.

The evidence base is not deep enough to prove the full extent of the collaboration’s sales impact.

Some of the financial evidence is too broad to isolate the effect of one partnership.

The support documents would be more convincing if their traceability and specific contribution were clearer.