To what extent did Meta Platforms Inc.'s acquisition of Instagram contribute to its financial performance between 2021 and 2025HL
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6
Official IB Result
IB Grade: 6
Criteria A: Integration of a Key Concept
3/5
0
3
5
Criteria StrandsPro
A.1Understanding and integration of key concept
Good
A.2Connection to organization
Good
Criteria Feedback
- The student sustains a clear understanding of change as the central idea and uses it to frame the investigation.
- The student connects organizational evidence to the broader strategic shift from desktop-centred to mobile-first advertising.
- The student supports the discussion with relevant examples such as engagement, ad impressions, and ad pricing.
- Some links between evidence and change are asserted rather than fully unpacked.
- The analysis does not always separate Instagram-specific effects from Meta-wide developments.
- At times the connection to the organization is clear but not fully integrated throughout the argument.
Criteria B: Supporting Documents
0/4
0
2
4
Criteria StrandsPro
B.1Number of documents
Poor
B.2Relevance and depth
Poor
Criteria Feedback
- The actual supporting documents are not included, so the evidence base cannot be checked.
- The required range and depth of documents cannot be verified from the submission.
- Claims that depend on supporting documents remain untraceable without the original materials.
Criteria C: Selection and Application of Tools and Theories
2/4
0
2
4
Criteria StrandsPro
C.1Selection of tools and theories
Good
C.2Application and relevance
Good
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Analysis and Evaluation
5/5
0
3
5
Criteria StrandsPro
D.1Data selection and use
Moderate
D.2Analysis quality
Good
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria E: Conclusions
3/3
0
2
3
Criteria StrandsPro
E.1Consistency with evidence
Good
E.2Answer to research question
Excellent
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria F: Structure
2/2
0
1
2
Criteria StrandsPro
F.1Organization and structure
Excellent
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria G: Presentation
2/2
0
1
2
Criteria StrandsPro
G.1Required elements
Moderate
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.