IB Business Management HL Internal Assessment Example

Clear and consistent linkage of the key concept of change to Twitter/X’s revenue‐model shift

Frequent analytical references to “significant change” and “radical changes in its revenue model” showing strong grasp of organisational change

Integration of concept into multiple sections (acquisition context, rebranding, subscription rollout)

Lacks a formal change‐management framework (e.g., Lewin or Kotter) to deepen analytical rigor

Occasional descriptive commentary slips (e.g., free-speech vs. business tension) without explicit linkage back to the concept

Uses four documents, satisfying the numerical requirement

Includes primary revenue tables and a strategic-roadmap excerpt that add depth

Document count is at the lower end of the mid band—no surplus to show choice refinement

Source details are only in narrative, not in captions, which obscures provenance at a glance