IB Business Management SL Internal Assessment Example

The student identifies sustainability as the key concept and keeps it clearly linked to The Body Shop’s brand identity.

The student connects the concept to the strategic decision about e-commerce versus physical stores in a way that gives the investigation focus.

The student shows clear organization-specific context, including revenue decline, store closures, and the company’s retail challenge.

The sustainability argument is often one-sided and needs stronger balance.

The student tends to assume e-commerce is automatically more sustainable without fully testing delivery emissions, returns, packaging waste, or digital infrastructure.

The link between the concept and some proposed actions is broad rather than deeply integrated.

The student identifies five supporting documents, which is an appropriate amount.

The student's documents are broadly relevant to The Body Shop, e-commerce, sustainability, and digital marketing.

The student includes at least one official company source and some external business data, which strengthens the evidence base.

The set of documents could be wider in useful ideas and more sharply connected to the exact claims the student makes.

Some sources are quite general rather than tightly tailored to The Body Shop.

The student does not always show how each document directly supports a specific argument or statistic in the investigation.