Overall Score: 21/25
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Criteria A: Integration of a Key Concept
5/5
0
3
5
Criteria Strands
Excellent
Understanding and integration of key concept
Excellent
Connection to organization
Criteria Feedback
- Accurately identifies “change” as the key concept and maintains conceptual focus throughout multiple sections
- Purposeful use of change lens in Force-Field analysis and COVID-19 discussion
- Consistent references back to Lippert’s context (teacher base, pricing, student numbers)
- Reflective comparison of traditional vs. innovative positioning integrates concept in conclusion
- Integration in Ansoff and Marketing-mix sections sometimes drifts into generic growth commentary
- Some global demand claims are not explicitly tied back to the change concept
Criteria B: Supporting Documents
3/4
0
2
4
Criteria Strands
Good
Number of documents
Good
Relevance and depth
Criteria Feedback
- Uses three distinct, relevant documents (interview, website/Instagram, market-cost article) within the 3–5 range
- Primary interview adds authenticity and firsthand perspective
- Market-cost article provides concrete price comparisons
- Coverage is somewhat narrow and lacks triangulation beyond the three sources
- Inconsistent shorthand citations (SD1) and missing full bibliographic details
- Depth could be enhanced by critiquing source reliability and adding more market data
Criteria C: Selection and Application of Tools and Theories
3/4
0
2
4
Criteria Strands
Good
Selection of tools and theories
Good
Application and relevance
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Analysis and Evaluation
4/5
0
3
5
Criteria Strands
Good
Data selection and use
Good
Analysis quality
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria E: Conclusions
2/3
0
2
3
Criteria Strands
Good
Consistency with evidence
Good
Answer to research question
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria F: Structure
2/2
0
1
2
Criteria Strands
Excellent
Organization and structure
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria G: Presentation
2/2
0
1
2
Criteria Strands
Excellent
Required elements
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.