IB Business Management HL Internal Assessment Example

The student shows a clear and sustained connection to La Mania by using organization-specific evidence such as its brand positioning, financial history, customer survey, and prior diversification.

The student demonstrates a sound understanding of change as diversification and applies it across the investigation, especially in the market and strategic discussion.

The student uses the organization’s own circumstances to justify why expansion could be viable, rather than discussing change in abstract terms.

The concept of change is not developed deeply enough as a process, so implementation, sequencing, stakeholder response, and post-launch evaluation are underexplored.

Some organizational claims remain broad or unsupported, especially where the student infers capacity, market fit, or readiness without enough evidence.

The analysis does not fully integrate change management as a lens throughout the whole investigation.

The student provides five supporting documents, which fits the required range exactly.

The documents are varied and relevant, covering market conditions, customer views, company performance, and cost considerations.

The primary survey is a strong addition because it directly connects evidence to La Mania and the research question.

The survey’s sampling method and representativeness are not explained, which limits how confidently the results can be generalized.

One cost source is generic rather than tightly tailored to La Mania’s context, so the evidence base is not fully organization-specific.

Some evidence is used too broadly without enough detail about how it translates into a realistic launch scenario.