Overall Score: 21/25
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Criteria A: Integration of a Key Concept
5/5
0
3
5
Criteria Strands
Excellent
Understanding and integration of key concept
Excellent
Connection to organization
Criteria Feedback
- Key concept “Creativity” is correctly identified and defined early, establishing a solid foundation.
- Insightful links between adaptive creativity and multiple Ultimate Team features (women players, preview packs, chemistry).
- Repeated integration of the concept in analysis sections and conclusion, reinforcing the central theme throughout.
- Occasional passages where creativity is tagged on rather than driving the argument.
- Lacks citation of a recognized creativity framework to deepen theoretical grounding.
Criteria B: Supporting Documents
1/4
0
2
4
Criteria Strands
Poor
Number of documents
Good
Relevance and depth
Criteria Feedback
- Sources are directly relevant (financial databases, industry articles, EA site) and supply both quantitative and qualitative insights.
- Documents are used to support key claims, such as revenue contributions and engagement metrics.
- Eight supporting documents exceed the rubric’s 3–5 range, triggering the rubric penalty.
- Inconsistent footnote formatting and missing academic citations for key statistics weaken credibility.
Criteria C: Selection and Application of Tools and Theories
4/4
0
2
4
Criteria Strands
Good
Selection of tools and theories
Good
Application and relevance
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Analysis and Evaluation
5/5
0
3
5
Criteria Strands
Good
Data selection and use
Good
Analysis quality
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria E: Conclusions
2/3
0
2
3
Criteria Strands
Good
Consistency with evidence
Excellent
Answer to research question
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria F: Structure
2/2
0
1
2
Criteria Strands
Excellent
Organization and structure
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria G: Presentation
2/2
0
1
2
Criteria Strands
Excellent
Required elements
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.