IB Business Management SL Internal Assessment Example

The student shows strong organization-specific analysis by linking ethics to H&M’s alleged greenwashing, sustainability claims, consumer trust, and stakeholder effects.

The key concept is clearly identified and sustained through much of the investigation rather than being mentioned only briefly.

The student's discussion goes beyond general moral commentary and connects ethics to concrete business behaviour such as marketing claims and transparency.

The concept is not integrated consistently throughout the whole report; at times it appears in discrete sections rather than shaping every part of the analysis.

Some ethical consequences are asserted without enough evidence, especially where the student infers employee morale or customer backlash.

The connection between ethics and the financial analysis could be made more explicit and systematic.

The actual supporting documents are not included, so the examiner cannot assess relevance or depth.

The submission provides a bibliography, but a citation list is not the same as the required supporting documents.

There are no highlighted extracts to show why specific evidence was selected.