Overall Score: 15/25
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Criteria A: Integration of a Key Concept
3/5
0
3
5
Criteria Strands
Excellent
Understanding and integration of key concept
Excellent
Connection to organization
Criteria Feedback
- Correctly identifies and defines sustainability as the key concept in the introduction
- Revisits sustainability in each analytical section (TBL, Ansoff, ratios, conclusion)
- Discussion links sustainability to packaging reduction, Net-Zero goals, cost savings and consumer loyalty
- References to sustainability become formulaic (e.g., repeated bolding without fresh insight)
- Definition in the introduction is overly broad; lacks precise dimensions
- Some financial comments drift away from the concept without reconnecting to sustainability
Criteria B: Supporting Documents
2/4
0
2
4
Criteria Strands
Moderate
Number of documents
Good
Relevance and depth
Criteria Feedback
- Precisely five supporting documents are cited, meeting the 3–5 requirement
- Sources (investor reports, packaging industry articles, NY Times coverage) are relevant to cost figures and market context
- Citation format is inconsistent and confusing (mixed footnote styles)
- Key claims (e.g., 80% plastic savings, 9% reduction) lack inline citations or clear source links
- ‘Other references’ list exceeds core sources, diluting focus
Criteria C: Selection and Application of Tools and Theories
2/4
0
2
4
Criteria Strands
Good
Selection of tools and theories
Good
Application and relevance
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Analysis and Evaluation
2/5
0
3
5
Criteria Strands
Good
Data selection and use
Good
Analysis quality
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria E: Conclusions
2/3
0
2
3
Criteria Strands
Excellent
Consistency with evidence
Excellent
Answer to research question
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria F: Structure
2/2
0
1
2
Criteria Strands
Excellent
Organization and structure
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria G: Presentation
2/2
0
1
2
Criteria Strands
Excellent
Required elements
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.