IB World Studies SL Extended Essay Example

The topic is communicated clearly and consistently from the title page through every section, reflecting a fully focused World Studies investigation.

The research question is prominently stated, narrowly delimited to Instagram’s marketing activities and their cognitive impact, and drives the entire structure of the report.

Methodology selection is well justified with an interdisciplinary rationale and acknowledgement of limitations (data confidentiality, ecological validity).

Operational details of the primary survey (sampling frame, recruitment, anonymity measures) remain under-specified.

Data-analysis techniques for both primary and secondary sources are not fully described (e.g., statistical methods, coding procedures).

Terminology and concepts from Business Management and Psychology (e.g., flow state, ERP components, 4 P’s, market segmentation) are used accurately, consistently and in depth.

Source material is clearly relevant and expertly chosen, with peer-reviewed studies and reputable market reports forming the backbone of the analysis.

Knowledge is coherently integrated across disciplines, linking influencer culture to cognitive constructs such as social comparison and executive control.

A few minor factual inaccuracies remain (e.g., Instagram founding date) but do not fundamentally undermine the overall depth of understanding.

Some secondary sources (blogs, dated surveys) are of lesser academic credibility, although their limitations are acknowledged.