IB Business Management SL Extended Essay Example

The student states a clear research question and keeps the essay linked to a recognizable business topic.

The student uses a generally relevant range of methods and models to organise the investigation.

The student's line of inquiry is visible throughout, so the reader can follow the argument from introduction to conclusion.

The student shows some awareness of what needs to be compared across the cases.

The scope is too broad and the cases are not always treated as the same kind of phenomenon.

The research method is described more as a list of tools than as a systematic process.

The student does not clearly explain how sources were selected or judged for reliability.

The investigation would be stronger if the student defined the key terms more precisely and used one consistent unit of analysis.

The student shows clear knowledge of business concepts such as brand equity, stakeholder response, competitiveness, and promotional strategy.

The student applies a wide range of terminology that fits the topic and shows familiarity with the subject area.

The student makes a genuine attempt to connect source material to the argument rather than only using it for background.

The student compares how controversy may affect different creative-industry contexts in different ways.

Some business concepts are used loosely or inaccurately, which weakens precision.

Several claims rely on broad interpretation rather than tightly matched evidence.

The link between source material and some conclusions is not always secure enough.

The student needs more consistency in how they define and apply terms such as the marketing mix, VRIO, and brand equity.