IB Business Management SL Extended Essay Example

The student's research question is clear, specific, and consistently keeps the investigation anchored to Chipotle’s post-outbreak recovery.

The student chooses a relevant time frame and maintains a logical link between the outbreak, CSR actions, reputation, and financial performance.

The student's methodology shows some awareness of source selection and the limits of relying on company material.

The student's question is still broad because reputation is not defined in a measurable way.

Some background information is only loosely connected to the question and could be trimmed.

The method would be stronger if the student explained more clearly how each source or tool helps answer the question.

The student shows a clear understanding of the Chipotle crisis context and the company’s food-safety and CSR response.

The student uses several relevant business terms such as CSR, ESG, stakeholder, brand image, and net profit margin.

The student applies source material to real operational changes rather than leaving the discussion at a purely theoretical level.

Some concepts are not always used precisely, especially when discussing responsibility frameworks and margin calculations.

A few numerical claims appear inconsistent or inaccurate, which reduces confidence in the evidence.

The work sometimes describes initiatives well without fully explaining what the source material proves about the company’s performance or reputation.