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Business Management Extended Essay Exemplar: Chipotle CSR After E.… | RevisionDojo
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IB Business Management SL Extended Essay Exemplar: To what extent have Chipotle's CSR initiatives improved the company's reputation and financial performance following the 2015 E. coli outbreaks?
To what extent have Chipotle's CSR initiatives improved the company's reputation and financial performance following the 2015 E. coli outbreaks?
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A
Overall Score
24/28
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Criteria A: Focus and Method
6/6
0
3
6
Criteria Strands
Excellent
Topic communication and explanation
Excellent
Research question formulation and focus
Good
Research methodology
Criteria Feedback
Your investigation is clearly focused on a specific company, crisis, and time period, which keeps the line of argument coherent.
You connect the research question consistently to the discussion, so the report stays on-topic throughout.
Your choice of business tools and frameworks is purposeful and relevant to the issue you are investigating.
Your method would be stronger if you explained more clearly how each source type was used to answer each part of the question.
The reliance on secondary and company-produced material limits how directly you can test reputation.
Some of the analytical tools would benefit from a more precise explanation of how they operate in this case.
Criteria B: Knowledge and Understanding
4/6
0
3
6
Criteria Strands
Good
Application of source material
Good
Subject knowledge
Good
Use of terminology and concepts
Criteria Feedback
You show clear understanding of CSR, ESG, and profitability concepts and use them in a way that fits the investigation.
Your source material is generally relevant and supports the business context you are building.
You use business terminology with reasonable accuracy and consistency overall.
Some financial terminology and calculations are not fully controlled, especially where operating margin is discussed.
Reputation is discussed convincingly as an idea, but it is not measured with equally strong disciplinary precision.
A few claims rely too much on Chipotle’s own framing rather than being tested against independent evidence.
Criteria C: Critical Thinking
10/12
0
6
12
Criteria Strands
Good
Research quality
Moderate
Analysis depth
Moderate
Discussion and evaluation
Criteria Feedback
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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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Criteria D: Presentation
4/4
0
2
4
Criteria Strands
Excellent
Structure appropriateness
Excellent
Layout and formatting
Criteria Feedback
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Unlock all criteria
Upgrade to PRO to see detailed feedback for all criteria in this exemplar.