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IB Business Management SL Extended Essay Exemplar: To what extent has the WAG (Wives and Girlfriends) culture influenced
the promotional strategies and market growth of the NFL Super Bowl
from 2022 to 2024?
To what extent has the WAG (Wives and Girlfriends) culture influenced
the promotional strategies and market growth of the NFL Super Bowl
from 2022 to 2024?
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B
Overall Score
21/28
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Criteria A: Focus and Method
6/6
0
3
6
Criteria Strands
Excellent
Topic communication and explanation
Excellent
Research question formulation and focus
Excellent
Research methodology
Criteria Feedback
You state a clear, focused research question and keep the investigation anchored to the business issue throughout.
You communicate the topic accurately and effectively, so the reader can quickly understand the Super Bowl marketing context and the time frame.
You use relevant business tools and a sensible mix of source types to support the line of enquiry.
At times the discussion would benefit from a tighter link between historical context and the specific argument about promotional strategy and market growth.
The methodology would be stronger if you explained more clearly how sources were selected, checked, and compared.
Some opening sections drift briefly before returning to the main enquiry.
Criteria B: Knowledge and Understanding
5/6
0
3
6
Criteria Strands
Excellent
Application of source material
Excellent
Subject knowledge
Excellent
Use of terminology and concepts
Criteria Feedback
You show clear and coherent business knowledge, especially in marketing, audience growth, and strategic implications.
You use terminology such as sponsorship, engagement, CAGR, KPIs, SWOT, and STEEPLE mostly accurately and consistently.
You apply source material and quantitative evidence in a way that supports your interpretation rather than leaving it as isolated information.
Some concepts, especially market growth, would be more precise if defined more carefully.
A few claims would be stronger if you distinguished more clearly between correlation and causation.
Some frameworks are used effectively but remain somewhat descriptive rather than fully analytical.
Criteria C: Critical Thinking
9/12
0
6
12
Criteria Strands
Moderate
Research quality
Moderate
Analysis depth
Moderate
Discussion and evaluation
Criteria Feedback
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Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Criteria D: Presentation
1/4
0
2
4
Criteria Strands
Excellent
Structure appropriateness
Excellent
Layout and formatting
Criteria Feedback
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Upgrade to PRO to see detailed feedback for all criteria in this exemplar.
Business Management Extended Essay Exemplar: WAG Culture and NFL… | RevisionDojo
