Business Management Extended Essay Exemplar: To what extent has the… | RevisionDojo
Loading document preview...
IB Business Management SL Extended Essay Example
To what extent has the merger of Kraft Food Group and H.J Heinz impacted the performance of The Kraft Heinz Company in the U.S. Food & Beverage industry between 2018 to 2023?SL
Loading scores...
A
Official IB Result
27/34
Criteria A: Focus and Method
4/6
0
3
6
Criteria StrandsPro
A.1Topic communication and explanation
Good
A.2Research question formulation and focus
Moderate
A.3Research methodology
Moderate
Criteria Feedback
You state a clear research question that gives the investigation a workable scope.
You identify the merger, company, industry context, and time frame clearly.
You use a range of relevant business tools and source types to build the investigation.
The discussion is only partially sustained by the stated focus.
Some background material drifts beyond the 2018–2023 U.S. frame.
The methodology is more a list of tools than a clearly justified research plan.
1.1·Weakness
Page 1• Click to view
The title is too generic to communicate the actual investigation. A more specific title should preview the merger, company, and analytical focus so the reader immediately knows what is being studied.
1.2·Strength
Page 1• Click to view
The research question is clearly stated and gives the investigation a workable scope by naming the merger, company, industry, and time frame. This helps keep the essay anchored to a specific business context and makes the line of inquiry easy to follow.
1.3·Weakness
Page 3• Click to view
The background section is relevant, but it is not consistently aligned with the stated 2018–2023 US focus. The student should trim older merger context unless it directly supports the evaluation of later performance.
1.4·Question
Page 5• Click to view
How does this international emphasis answer a question that is explicitly about performance in the U.S. Food & Beverage industry? The student should reflect on whether every contextual point is helping the stated research question.
1.5·Weakness
Page 7• Click to view
The methodology reads more like a list of tools than a justified plan. The student should explain why each framework is necessary, how the sources were selected, and how validity and comparability of the evidence will be checked.
1.6·Suggestion
Page 7• Click to view
The methodology would be stronger if each tool were tied to a specific sub-question. For example, the student could state exactly what Ansoff will show, what VRIO will test, and what financial ratios will measure, so the analysis is more systematic.
Criteria B: Knowledge and Understanding
4/6
0
3
6
Criteria StrandsPro
B.1Application of source material
Moderate
B.2Subject knowledge
Moderate
B.3Use of terminology and concepts
Moderate
Criteria Feedback
You show clear knowledge of merger synergies, financial performance, and strategic concepts.
You use many relevant business terms accurately overall.
You bring in source material from company reports, academic work, and industry reporting.
Some terminology is used imprecisely, especially in the financial-ratio discussion.
Several explanations are general and do not fully separate merger effects from wider market forces.
Some source material is applied more descriptively than analytically.
2.1·Strength
Page 4• Click to view
The student uses a concrete merger objective and financial evidence to establish a measurable basis for later evaluation. This is effective because it gives the reader a benchmark against which the merger’s outcomes can be judged.
2.2·Weakness
Page 9• Click to view
This claim is not well supported and the causal link is weak. The student should either provide direct evidence for supplier behavior or qualify the statement, because supply-chain issues alone do not automatically explain sales changes.
2.3·Suggestion
Page 12• Click to view
The application of source material would be stronger if the student briefly explained how this example affects the U.S. performance measure being discussed. A short link to revenue, market share, or margin would make the evidence more purposeful.
2.4·Weakness
Page 14• Click to view
The VRIO explanation is too broad and does not fully test each element of the framework. The student should show separately whether each resource is valuable, rare, inimitable, and organized, rather than only asserting competitive advantage.
2.5·Weakness
Page 17• Click to view
The ratio formula is inaccurate as written. The student should define net profit margin using net profit, not profit before interest and tax, and should present the expression clearly so the calculation and interpretation are valid.
2.6·Strength
Page 17• Click to view
This is a strong use of source material because the student combines company data with a calculated ratio and then compares it to pre-merger firms. That makes the evidence more analytical than descriptive.
2.7·Weakness
Page 20• Click to view
The interpretation is oversimplified. The student should explain that a high P/E can reflect growth expectations, but it does not automatically mean overvaluation; the conclusion depends on industry context and comparison with peers.
2.8·Question
Page 22• Click to view
What evidence shows that the workforce reduction caused the drop in sales, rather than both being effects of broader market conditions? The student should test this relationship more carefully before presenting it as a conclusion.
Criteria C: Critical Thinking
12/12
0
6
12
Criteria StrandsPro
C.1Research quality
Poor
C.2Analysis depth
Poor
C.3Discussion and evaluation
Poor
Criteria Feedback
You attempt genuine analysis by linking financial changes to strategic explanations.
You combine quantitative evidence with qualitative issues such as culture, marketing, and workforce outcomes.
You offer a balanced view that recognizes both benefits and limitations of the merger.
Some frameworks are used in a descriptive way rather than as analytical tools.
Causal claims are often asserted without enough evidence or comparison to alternatives.
The final judgment would be stronger if it used a more explicit and consistently weighted line of reasoning.
3.1·Strength
Page 15• Click to view
The analysis goes beyond description by linking a financial change to a strategic explanation. This is effective because it begins to connect observed outcomes with the merger’s intended cost-synergy logic.
3.2·Weakness
Page 15• Click to view
This argument is difficult to follow and only partially evaluated. The student should separate the different ideas, explain how each one affects performance, and support the comparison with competitors using evidence rather than assertion.
3.3·Weakness
Page 16• Click to view
The force-field weighting is asserted, but the reasoning for why these totals matter is not fully explained. The student should justify the assigned values and show how the balance of forces leads to a specific evaluative judgment about merger success.
3.4·Suggestion
Page 18• Click to view
The argument would be stronger if the student compared this trend with an external baseline, such as a competitor or industry average. That would help show whether the profit pattern is merger-specific or part of wider market movement.
3.5·Strength
Page 19• Click to view
The student attempts explanation rather than simple reporting, which is a useful analytical step. The comment also shows awareness that early losses may reflect transition costs rather than a purely negative merger effect.
3.6·Weakness
Page 21• Click to view
The comparison is not analytically secure because the source basis and time frame are unclear. The student should explain whether the averages are directly comparable and how they help answer the research question about merger impact.
3.7·Question
Page 23• Click to view
If the conclusion says more years are needed for a definitive judgment, what criterion should determine the current extent judgment? The student should think about how to weigh the evidence already available instead of leaving the answer open-ended.
Criteria D: Presentation
3/4
0
2
4
Criteria StrandsPro
D.1Structure appropriateness
Good
D.2Layout and formatting
Good
Criteria Feedback
Your report has a clear overall structure with headings that guide the reader.
You include useful supporting elements such as a contents page, figures, and a reference list.
Most of the document is laid out in a readable and academically appropriate way.
Some charts and tables are hard to read or not neatly presented.
The title is too generic to signal the specific investigation clearly.
The visual and bibliographic formatting is not fully consistent.
4.1·Weakness
Page 1• Click to view
The opening does not immediately communicate the specific case study or line of analysis. A more informative title would strengthen the report’s academic presentation and make the topic clearer at first glance.
4.2·Strength
Page 2• Click to view
The report has a clear sectioned structure, with an introduction, methodology, analysis, conclusion, and references. This helps the reader navigate the argument and shows an appropriate overall organization for an extended essay.
4.3·Strength
Page 2• Click to view
The inclusion of a contents page helps signpost the report’s sections and supports reader navigation. This is a good presentation choice because it makes the sequence of analysis easier to follow.
4.4·Suggestion
Page 2• Click to view
The contents page would be stronger if the section titles mirrored the analytical logic of the research question more closely. For example, grouping financial performance, strategic performance, and employee/culture evaluation could make the argument easier to track.
4.5·Weakness
Page 2• Click to view
The structure is not as tightly focused as it could be because the analysis sections are organized around several tools rather than around the research question itself. The student should consider reorganizing the body so each section clearly answers part of the inquiry.
4.6·Weakness
Page 19• Click to view
The table title is useful, but the data presentation is hard to follow because the year labels and values are not clearly aligned in the transcription. The student should make sure tables are structured so the reader can quickly identify which values belong to which years.
4.7·Weakness
Page 20• Click to view
This figure is difficult to interpret because the surrounding discussion and labels do not clearly show the key trend being claimed. The student should simplify the presentation and ensure the graph communicates one clear message.