IB Business Management HL Extended Essay Example

The student stated a clear, evaluative research question that is consistently linked to the discussion.

The student selected several relevant analytical tools and showed how they relate to the topic of Nokia’s decline.

The student kept the topic recognizable and relevant throughout the investigation.

The question is still broad, with key terms such as growth and innovation not tightly defined.

The causal framing is too predetermined in places, so the investigation sometimes assumes the answer rather than testing it.

The method would be stronger if the student explained why each source and tool was chosen and how it would help answer the question.

The student demonstrates clear knowledge of Nokia’s smartphone-era challenges and the competitive context around Apple, Android, and Symbian.

The student uses relevant business terminology such as innovation, market research, strategic alliance, and organizational inertia.

The student applies source material to support the discussion of Nokia’s decisions and market position.

Much of the evidence comes from general online summaries rather than stronger business or industry sources.

Some important claims are not supported with specific data, especially where the student discusses market research, consumer preferences, or performance.

A few concepts are applied imprecisely, which weakens the reliability of the explanation.