Business Management Extended Essay Exemplar: To what extent has the… | RevisionDojo
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IB Business Management SL Extended Essay Example
To what extent has the G42–ADNOC joint venture, AIQ, enabled ADNOC to implement a growth strategy and redefine its global competitiveness in the energy sector through AI-driven transformation from 2020 to 2025?SL
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B
Official IB Result
22/34
General feedback
19/28
0
14
28
No overall summary is available for this report.
6.1·Suggestion
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The student could make this reflection even more engaging by showing which factor mattered most and why. Ranking the motivations would demonstrate a deeper sense of judgment rather than only listing influences.
6.2·Weakness
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This limitation is useful, but it is stated more descriptively than evaluatively. The student should explain how the lack of revenue and market-share data affected specific decisions in the investigation, not just note that the information was unavailable.
6.3·Strength
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The reflection is honest and shows awareness of source bias, which is a good sign of engagement with the research process. The student is not simply summarizing what was done, but also thinking about how the evidence base may have shaped the conclusion.
6.4·Question
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What part of the evidence most changed the student’s mind, and why? A brief answer to that question would make the reflection more personal and more clearly evaluative of the research journey.
6.5·Strength
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This is a strong reflective conclusion because it weighs the evidence and explains the judgment the student has reached. The student shows intellectual confidence while still acknowledging that further research could deepen the analysis.
Criteria A: Focus and Method
4/6
0
3
6
Criteria StrandsPro
A.1Topic communication and explanation
Good
A.2Research question formulation and focus
Moderate
A.3Research methodology
Moderate
Criteria Feedback
You state a clear, company-specific research question and keep the investigation anchored to a defined time period.
You use a recognizable business-management focus and connect the topic to strategy and competitiveness.
You show awareness of source reliability issues and attempt to use a range of secondary sources.
Your question asks you to prove several large claims at once, which makes the investigation only partially focused.
The method is still fairly general, with limited explanation of how sources were selected and compared.
The topic framing sometimes becomes broad, so the discussion does not always stay tightly tied to the exact strategic issue.
1.1·Strength
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The research question is clearly phrased, company-specific, and time-bounded, which gives the essay a recognizable direction. The student has also connected the question to both growth strategy and competitiveness, showing an appropriate business-management focus.
1.2·Weakness
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This explanation gives useful context, but it becomes broad and slightly promotional. The student should keep the introduction tighter by linking the background more directly to the exact strategic issue being tested: whether AIQ changed ADNOC’s competitiveness, not just whether AI is generally important in energy.
1.3·Suggestion
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A stronger methodology would state the source-selection criteria more explicitly. The student could name which types of sources are prioritized, how credibility is judged, and how conflicting claims will be reconciled when company reporting and independent reporting disagree.
1.4·Weakness
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The toolkit plan is sensible, but the method is still quite general. The student should explain exactly what evidence will be used to judge each framework, otherwise the analysis risks becoming descriptive rather than a focused investigation into the research question.
1.5·Suggestion
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The student should integrate the figure more explicitly into the argument. As written, the market overview is informative, but its relevance to ADNOC’s own strategy would be stronger if the essay stated precisely how this market growth supports the case for AIQ.
1.6·Question
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What specific evidence would show that AIQ created an advantage beyond what ADNOC already had from location, scale, and low production costs? The student should think about how to separate AI effects from existing structural advantages.
1.7·Strength
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This is a strong synthesis because it captures multiple motivations without losing the strategic thread. The student shows that the partnership is being framed not as a single operational fix, but as part of a wider business strategy.
Criteria B: Knowledge and Understanding
4/6
0
3
6
Criteria StrandsPro
B.1Application of source material
Moderate
B.2Subject knowledge
Moderate
B.3Use of terminology and concepts
Moderate
Criteria Feedback
You demonstrate clear understanding of ADNOC’s business context and the strategic role of AI in operations.
You use business terminology and strategic frameworks with reasonable accuracy overall.
You apply source material to concrete examples, especially when discussing operational tools and reported outcomes.
Some evidence is treated as if it proves more than it can, especially when broad industry trends are used to support ADNOC-specific claims.
A few strategic classifications are imprecise, particularly where internal tools are treated like market-facing products.
Your use of source material is sometimes repetitive or loosely connected to the central claim of AI-caused competitiveness.
2.1·Strength
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This is a strong example of applied subject knowledge because the student explains how the tool works and why it matters strategically. The operational mechanism is linked to cost, speed, and emissions, which shows good understanding of business implications rather than simple description.
2.2·Weakness
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This is a valuable qualification, but the claim still leans too heavily on internal figures. The student should distinguish more carefully between reported savings, actual net financial gain, and long-term strategic advantage, because those are not the same thing.
2.3·Weakness
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The underlying idea is sound, but the wording is too absolute. The student should avoid phrases like “perfect illustration” and instead show precisely how the evidence demonstrates reduced dependence, since the claim is stronger than the proof provided.
2.4·Weakness
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This inference is too broad because industry-wide survey data do not prove ADNOC-specific advantage. The student should be careful not to treat sector trends as direct evidence of ADNOC’s competitive performance unless a clear comparison to named competitors is provided.
2.5·Strength
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The student uses concrete operational evidence effectively here. Linking a specific tool to a measurable outcome makes the knowledge clearer and helps the argument move beyond general statements about AI being useful.
2.6·Suggestion
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The student should be more cautious when using brand value as evidence of financial growth. It would be stronger to explain what brand value measures, what it does not measure, and why it can only be one indicator among several rather than proof of AI-caused financial performance.
2.7·Weakness
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The claim needs tighter evidence and more precise wording. The student should clarify how much of the emissions improvement is attributable to AIQ rather than to broader company or national decarbonization efforts, otherwise the causal link remains too loose.
2.8·Strength
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This is a strong use of comparison because it places ADNOC in a competitive field rather than treating it in isolation. The student is beginning to show how strategic advantage can be evaluated relative to rivals, which is essential for this criterion.
2.9·Suggestion
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The student should separate the operational argument from the contractual example more clearly. A brief explanation of how the LNG agreement is evidence of bargaining-power effects would make the concept application more precise.
2.10·Weakness
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This classification is not convincing. MSCI index inclusion is a capital-market event, not evidence that ADNOC has moved its existing products into new customer markets, so the Ansoff terminology needs to be applied more carefully.
2.11·Weakness
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This section shows relevant knowledge, but the terminology is imprecise. The student should distinguish between a product sold to customers and an internal operational tool, because that distinction affects whether this can truly be called product development in the Ansoff Matrix.
Criteria C: Critical Thinking
9/12
0
6
12
Criteria StrandsPro
C.1Research quality
Poor
C.2Analysis depth
Poor
C.3Discussion and evaluation
Poor
Criteria Feedback
You build a coherent argument that AIQ has improved operations and may support ADNOC’s strategic position.
You include relevant counterpoints, such as imitation by rivals, dependency risks, and the possibility that cost advantages are temporary.
You sometimes link evidence to concrete outcomes rather than relying on broad claims about digital transformation.
You acknowledge limitations in the evidence, which makes your overall judgement more credible.
The analysis often moves from efficiency gains to competitive advantage without fully proving the causal chain.
Independent comparison with competitors is limited, so the claim about global competitiveness is stronger than the evidence base can fully support.
Evaluation is present, but it is not always developed into a fully balanced judgement about scale, durability, and causation.
Several conclusions are asserted more strongly than the data warrants, especially where company or industry reporting is used as proof of strategic success.
3.1·Weakness
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The analysis here overstates what the evidence can prove. A sector survey can support the idea that digitalization matters, but it does not by itself demonstrate that ADNOC’s adoption created superior performance or a lasting advantage over competitors.
3.2·Strength
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This is a strong analytical move because the student combines tool description with measurable outcomes. The essay is most convincing when it links a specific AI application to a concrete business effect instead of relying on broad claims about transformation.
3.3·Weakness
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This conclusion is promising but still too abrupt. The student should show the chain of reasoning more carefully: brand value may reflect reputation, but it does not automatically prove that AI caused the increase or that the increase equals financial growth.
3.4·Strength
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This is effective evaluation because it balances advantage with vulnerability. The student shows awareness that strategic gains can be temporary if rivals imitate them, which makes the argument more credible and more analytical.
3.5·Weakness
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The argument would be stronger if it evaluated the trade-off more directly. The student notes reduced dependence on external providers, but should also weigh whether partnering with G42 and cloud suppliers creates a new kind of dependency that weakens the claimed strategic gain.
3.6·Question
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If AI only postpones the threat of substitutes, how durable is the advantage really? The student should consider whether the competitive benefit is strategic transformation or merely temporary efficiency improvement in a declining fossil-fuel market.
3.7·Strength
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This is a strong evaluative point because it does not just list a weakness; it explains why the weakness matters strategically. The student shows that dependency can limit control over knowledge and therefore weaken the durability of any AI advantage.
3.8·Weakness
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The claim is too vague to count as strong analysis. The student should show exactly how lower production costs translate into market access, because cost reduction alone does not automatically open new geographic markets.
3.9·Weakness
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This is plausible, but the reasoning remains one step short. The student should explain how lower costs affect market share, pricing power, or contract wins, otherwise the analysis stays at the level of general assertion.
3.10·Suggestion
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This is an honest limitation, and the evaluation would be stronger if the student used it more explicitly in the argument. The student could explain how this evidence gap affects confidence in the conclusion, rather than only mentioning it at the end.
3.11·Strength
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The conclusion is well signposted and returns directly to the research question. The student also acknowledges limitations, which helps the judgement feel more balanced and intellectually honest.
Criteria D: Presentation
2/4
0
2
4
Criteria StrandsPro
D.1Structure appropriateness
Good
D.2Layout and formatting
Good
Criteria Feedback
Your report has a clear overall structure with an introduction, methodology, analysis, conclusion, and works cited.
Headings and page numbering make the document easy to follow.
The conclusion returns directly to the main question and gives the piece a clear ending.
Some sections are more descriptive than analytical in how they are organized.
The presentation of sources is not fully consistent, which weakens the professionalism of the final document.
Several figures and tables could be integrated more purposefully so they add clearer analytical value.
4.1·Strength
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This section title signals an appropriate analytical stage in the essay. It shows that the student is not only describing AIQ tools but also moving toward business evaluation, which is essential for a focused extended essay.
4.2·Strength
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The report has a clear overall structure, and the table of contents shows the reader exactly how the argument will unfold. This makes navigation easier and helps the essay feel organized from the outset.
4.3·Weakness
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The toolkit section is useful, but the presentation would be stronger if each framework ended with a short mini-judgement tied directly back to the research question. That would make the structure more clearly analytical rather than framework-by-framework descriptive.
4.4·Weakness
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The SWOT section is well signposted, but some entries are lengthy and overlap across categories. The student should tighten the wording and avoid repeating the same idea in multiple boxes so that the structure feels more purposeful.
4.5·Strength
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The conclusion is clearly tied back to the research question and gives the essay a decisive ending. The student also maintains the business focus rather than drifting into a purely descriptive summary.
4.6·Weakness
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The works cited section appears less controlled than the rest of the essay. The student should check citation consistency, remove malformed URLs, and ensure each entry is complete and formatted in a uniform style so that the evidence trail is easier to verify.