IB Business Management HL Extended Essay Example

The student states a clear research question and keeps the investigation tied to Tata’s acquisition of Air India and its competitive implications.

The student provides relevant background on the airline industry and explains why the topic matters for business strategy.

The student uses a range of business tools and sources to build a structured investigation.

The question is not fully operationalized, especially the phrase “market leader,” which needs a measurable definition.

The method relies too much on generic or secondary material and does not show enough informed selection of the best evidence.

Several analytical tools are described but not fully or consistently applied to the case.

The student shows clear understanding of key business ideas such as acquisition, competition, market share, and strategic positioning.

The student uses terminology from relevant analytical frameworks with reasonable accuracy in many places.

The student connects several pieces of source material to the case rather than simply describing the company in general terms.

Some evidence is applied too loosely and is not always tied back to the specific question being asked.

A few business terms and comparisons are handled imprecisely, especially where the analysis mixes different types of competitors or makes broad assumptions about customer behavior.

The source material is sometimes used as isolated facts rather than as part of a deeper, sustained explanation.