IB Business Management SL Extended Essay Example

The student stated a clear business question and kept the topic visible throughout the essay.

The student used a relevant range of business frameworks and sources to build the investigation.

The student made a clear effort to connect Samsung’s wearables strategy to market share and profitability.

The focus remains too broad because profitability is not defined precisely and the time frame is not fixed.

The method is described more as a list of tools than as a reproducible research design.

The investigation does not clearly separate wearables performance from Samsung’s wider corporate results.

The student shows clear understanding of relevant business ideas such as diversification, market share, vertical integration, differentiation, and competitive pressure.

The student uses a range of terminology accurately in many places.

The student brings in source material that is generally relevant to Samsung and the wearables market.

Some evidence is applied too broadly, especially when whole-company figures are used to support claims about wearables.

Several claims are not fully consistent with the tables presented.

Some concepts are named well but not always tied to precise evidence or a clearly defined measure.