To what extent has Safaricom’s M-Pesa product differentiation strategies between 2020 and 2024 impacted its performance in the Kenyan mobile money market?SL
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A
Official IB Result
IB Grade: A
Criteria A: Focus and Method
4/6
0
3
6
Criteria StrandsPro
A.1Topic communication and explanation
Good
A.2Research question formulation and focus
Good
A.3Research methodology
Moderate
Criteria Feedback
- The student's investigation is anchored in a specific business context and a clearly stated question.
- The student shows a sensible understanding of why historical company and market data can be used to study strategic performance.
- The student's topic remains relevant to the company, market, and time period they selected.
- The student makes some informed use of business frameworks to organise the inquiry.
- The wording of the focus shifts at points, so the investigation is not fully consistent in what it is trying to prove.
- The title is too broad for the actual line of inquiry.
- The background discussion sometimes expands beyond the exact issue being investigated.
- Some methods are described imprecisely, especially around the type of data being used.
Criteria B: Knowledge and Understanding
4/6
0
3
6
Criteria StrandsPro
B.1Application of source material
Moderate
B.2Subject knowledge
Moderate
B.3Use of terminology and concepts
Moderate
Criteria Feedback
- The student demonstrates clear knowledge of the business context and the services being analysed.
- The student uses terminology such as differentiation, switching costs, network effects, and market share in a generally relevant way.
- The student's source material is mostly appropriate to the topic and supports several of their claims.
- The student shows some awareness of how external conditions can influence performance beyond the company’s own strategy.
- Some claims are stronger than the evidence shown and would benefit from more careful qualification.
- The student sometimes blurs the difference between overall company performance and the performance of the specific product or service under discussion.
- A few terms are used too loosely, especially when linking growth to specific strategic effects.
- Some evidence is not integrated with enough precision to make the link between source and claim fully convincing.
Criteria C: Critical Thinking
12/12
0
6
12
Criteria StrandsPro
C.1Research quality
Moderate
C.2Analysis depth
Moderate
C.3Discussion and evaluation
Moderate
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Presentation
3/4
0
2
4
Criteria StrandsPro
D.1Structure appropriateness
Good
D.2Layout and formatting
Moderate
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.