To what extent has Puma’s “FOREVER. BETTER.” sustainability strategy influenced brand trust and competitive positioning in the sportswear industry between 2020 and 2024?SL
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A
Official IB Result
IB Grade: A
Criteria A: Focus and Method
4/6
0
3
6
Criteria StrandsPro
A.1Topic communication and explanation
Good
A.2Research question formulation and focus
Good
A.3Research methodology
Good
Criteria Feedback
- Your investigation question is specific, time-bound, and clearly tied to Puma’s sustainability strategy.
- You maintain a consistent focus on the company and return to the question throughout the report.
- Your method uses a relevant mix of company reports, comparative sources, and quantitative evidence.
- You show awareness of important limitations in your source base and mention some bias concerns.
- The question is ambitious because it combines two large ideas without fully defining how one of them will be measured.
- The connection between some evidence and the idea of trust is implied rather than directly demonstrated.
- Your methodology would be stronger if you explained more clearly why each source was selected and how reliability was judged.
Criteria B: Knowledge and Understanding
4/6
0
3
6
Criteria StrandsPro
B.1Application of source material
Moderate
B.2Subject knowledge
Moderate
B.3Use of terminology and concepts
Moderate
Criteria Feedback
- You demonstrate clear knowledge of Puma’s sustainability strategy and the business context around it.
- You use relevant business terminology such as Scope 1, 2 and 3 emissions, stakeholder influence, differentiation, and profit margins.
- You apply source material to practical business evidence rather than only repeating facts.
- You show an understanding of how sustainability claims, financial performance, and competitor comparison can be linked to the research focus.
- Some claims treat transparency as if it automatically proves sustainability performance or trust.
- A few financial interpretations are not fully secure and need clearer calculation and explanation.
- The distinction between transparency, reputation, brand equity, and brand trust needs to be sharper.
- Some evidence is used more as supporting background than as direct proof of the claim being made.
Criteria C: Critical Thinking
12/12
0
6
12
Criteria StrandsPro
C.1Research quality
Moderate
C.2Analysis depth
Moderate
C.3Discussion and evaluation
Moderate
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Presentation
3/4
0
2
4
Criteria StrandsPro
D.1Structure appropriateness
Good
D.2Layout and formatting
Good
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.