To what extent has PepsiCo’s acquisition of SodaStream supported its strategic shift toward sustainability and long-term growth?SL
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A
Official IB Result
IB Grade: A
Criteria A: Focus and Method
4/6
0
3
6
Criteria StrandsPro
A.1Topic communication and explanation
Good
A.2Research question formulation and focus
Good
A.3Research methodology
Good
Criteria Feedback
- The student states a clear, evaluative research question and returns to it throughout the investigation.
- The student chooses relevant business tools and uses them to organise the discussion logically.
- The student connects the case study to sustainability and long-term growth in a purposeful way.
- The question is quite broad, so the investigation sometimes lacks a sharper focus on specific indicators.
- The method would be stronger if the student explained more clearly how sources were selected and compared.
- Some explanations become a little general or overstated rather than tightly analytical.
Criteria B: Knowledge and Understanding
4/6
0
3
6
Criteria StrandsPro
B.1Application of source material
Moderate
B.2Subject knowledge
Moderate
B.3Use of terminology and concepts
Moderate
Criteria Feedback
- The student shows a clear understanding of PepsiCo’s sustainability strategy and how SodaStream fits into it.
- The student uses business terminology with mostly accurate meaning across the essay.
- The student draws on a range of relevant sources to support their discussion.
- Some strategic classifications are not fully precise, especially around Ansoff and market scope.
- Several source claims are accepted too readily, particularly when they come from company or promotional material.
- The discussion would benefit from more careful distinction between broad claims and well-evidenced conclusions.
Criteria C: Critical Thinking
12/12
0
6
12
Criteria StrandsPro
C.1Research quality
Moderate
C.2Analysis depth
Moderate
C.3Discussion and evaluation
Moderate
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Presentation
4/4
0
2
4
Criteria StrandsPro
D.1Structure appropriateness
Excellent
D.2Layout and formatting
Good
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.