IB Business Management SL Extended Essay Example

Your investigation is clearly framed around a specific company, product, market, and time period, which keeps the line of inquiry focused.

You explain the topic well and maintain a consistent evaluative question throughout the report.

Your method uses a range of relevant secondary sources and shows awareness of proxy measures and their limits.

Some key terms, especially the way you evidence market positioning, could be defined more precisely.

A few planned methods are not fully carried through in the final analysis.

The evidence base would be stronger with more direct U.S.-specific measures tied to the question.

You use business terminology accurately in most places, including concepts such as price-quality inference, premium pricing, inelastic demand, stakeholder, and list versus net price.

You show a clear understanding of the pharmaceutical market context, including insurance, rebates, shortages, and advertising constraints.

You apply a range of source material that is generally relevant and credible.

Some concepts are stretched beyond what the evidence can directly support.

You sometimes move too quickly from broad market data to claims about Ozempic-specific consumer perception.

A few ideas are introduced but not applied with enough precision in the final argument.