To what extent has Netflix used growth strategies to its advantage in the past 5 years and what was its effect on market dominance for Netflix?HL
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B
Official IB Result
IB Grade: B
Criteria A: Focus and Method
4/6
0
3
6
Criteria StrandsPro
A.1Topic communication and explanation
Good
A.2Research question formulation and focus
Moderate
A.3Research methodology
Moderate
Criteria Feedback
- The student states a clear research question and keeps the investigation anchored to Netflix throughout.
- The student includes relevant strategic framing and a workable time boundary for the investigation.
- The student connects the topic to concrete business developments such as localization, originals, pricing, and password-sharing changes.
- The student's question is still broad, especially around what counts as dominance and how it will be measured.
- The student's method reads more like a list of sources than a step-by-step research design.
- At times the student pre-judges the conclusion instead of letting the evidence establish the argument.
Criteria B: Knowledge and Understanding
4/6
0
3
6
Criteria StrandsPro
B.1Application of source material
Moderate
B.2Subject knowledge
Moderate
B.3Use of terminology and concepts
Moderate
Criteria Feedback
- The student shows good knowledge of Netflix’s business model and major strategic developments.
- The student uses a range of relevant business terminology, including ideas related to growth strategy and competitive positioning.
- The student brings in concrete data and examples, such as subscriber trends, revenue, and content investment.
- Some strategic terms are used too loosely or interchangeably, which reduces precision.
- The discussion would be stronger with more direct comparison to major competitors.
- A few claims are not supported as clearly as they should be by the evidence on the page.
Criteria C: Critical Thinking
8/12
0
6
12
Criteria StrandsPro
C.1Research quality
Poor
C.2Analysis depth
Poor
C.3Discussion and evaluation
Poor
Criteria Feedback
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- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Criteria D: Presentation
2/4
0
2
4
Criteria StrandsPro
D.1Structure appropriateness
Good
D.2Layout and formatting
Good
Criteria Feedback
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.