IB Business Management SL Extended Essay Example

Your investigation question is clear, focused on a specific case study, and is revisited throughout the report.

You use a relevant mix of business tools to examine the issue from more than one angle.

The topic is communicated clearly and the overall line of inquiry is easy to follow.

Your operational definition of competitive advantage is still quite broad, so the investigation sometimes drifts beyond the exact focus of the question.

The methodology explains what tools you used more than how you selected and checked evidence.

Some of the comparisons and measures need tighter justification so the investigation stays fully aligned with your stated focus.

You show clear understanding of the business concepts and use them in a mostly appropriate way.

You connect source material to ideas such as brand equity, differentiation, loyalty, and profitability.

Your terminology is generally accurate and your explanation is coherent overall.

Some evidence is applied too loosely, especially when you treat engagement or profitability changes as direct proof of causation.

A few concepts are blended together, making it harder to separate product appeal, brand image, and influencer effects.

Several claims would be stronger if they were supported by more specific evidence or clearer context.