IB Business Management HL Extended Essay Example

The student's research question is clearly stated and gives the investigation a defined business focus.

The student connects the acquisition to profitability indicators and keeps the line of inquiry visible throughout the report.

The student uses a sensible secondary-research approach and explains the role of the business tools they selected.

The student's question is only partly matched to the evidence, because the financial data are for Alphabet as a whole rather than Fitbit specifically.

The source base is not strong enough for a causal question of this kind, with too much reliance on broad secondary summaries.

The distinction between Google and Alphabet is not always maintained, which weakens precision.

The student shows clear understanding of business concepts such as diversification, differentiation, innovation, profitability, ROCE, and economies of scope.

The student applies market-growth evidence and user-base data in ways that help explain why the acquisition appeared strategically attractive.

The student's ratio calculations are laid out transparently, which makes the quantitative evidence easy to follow.

Some concepts are applied imprecisely, especially where strategic frameworks are simplified or used in a way that does not fully fit the argument.

A few numerical and written inconsistencies reduce confidence in the accuracy of the interpretation.

Several claims about synergy and customer impact are asserted more strongly than the evidence supports.