IB Business Management SL Extended Essay Example

You state a clear research question and keep returning to it throughout the investigation.

You provide a relevant range of sources and business tools to frame the topic.

You explain the EA–FIFA split clearly enough for the reader to follow the line of inquiry.

The key term 'brand value' is not defined tightly enough, so the investigation shifts between different meanings.

Your method would be stronger if you explained more clearly how each source type supports the argument.

The focus sometimes widens to company-wide performance rather than staying on the specific issue in the research question.

You show clear understanding of the business context around licensing, brand recognition, rivalry, and profitability.

You use business terminology such as brand salience, resonance, positioning, supplier power, and market share appropriately in many places.

You connect several sources to relevant parts of the discussion rather than leaving the evidence isolated.

The distinction between brand value, brand equity, and financial performance is sometimes blurred.

Some claims are technically imprecise, especially when financial data is used as if it directly measured the brand itself.

A few applications of source material are broader than the evidence supports, particularly when company-wide figures are used to judge the EA Sports FC brand.