IB Business Management SL Extended Essay Example

The investigation has a clear, relevant central question and keeps that issue in view throughout the report.

The topic is communicated in a generally understandable way, with a logical link between the luxury-brand context and the international settings studied.

A secondary-research approach is identified and justified for a multi-country comparison.

The question is only partially focused because the key terms are not operationalised and the comparison across three markets is too broad.

The methodology is descriptive rather than systematic, with limited explanation of how sources were selected and evaluated.

Some cultural and business claims are too general and need tighter evidence-based framing.

Relevant business concepts such as differentiation, brand identity, service quality, and the marketing mix are used appropriately.

The submission shows a coherent understanding of Four Seasons as a multinational luxury brand with a global service philosophy.

Source material is used to build background knowledge and to support parts of the discussion.

Several concepts are applied in a generic way and are not consistently tied to concrete evidence from the specific hotels studied.

Some cultural claims are overgeneralised and occasionally presented more confidently than the evidence supports.

The source application is uneven, with some claims supported by material that is not directly relevant to the point being made.