IB Business Management SL Extended Essay Example

You communicate a clear and relevant investigation topic about SHEIN’s ethical controversies and consumer trust.

You keep the research question visible throughout the essay and generally connect the discussion back to it.

You show awareness of appropriate business research approaches and justify using secondary research for a private company.

The question is still too broad because key terms are not defined precisely enough.

Several tools and frameworks are named but not always used in a fully analytical way.

The discussion sometimes expands into related ethical issues without consistently showing how they answer the exact question.

You demonstrate clear knowledge of relevant business ideas such as CSR, stakeholder impact, brand equity, crisis communication, and supply-chain management.

You generally use terminology accurately and in a way that is understandable to the reader.

You draw on a wide mix of sources that helps build a coherent picture of SHEIN’s business and ethical context.

Some concepts are applied too loosely or inconsistently, especially where trust, loyalty, awareness, and download trends are treated as if they were the same thing.

A few business models and theories are introduced more confidently than they are explained or supported.

Source application is uneven, with some evidence used well and other evidence used mainly as background facts rather than as carefully analysed material.