IB Business Management SL Extended Essay Example

Your research question is clear, focused, and easy to follow throughout the report.

You use a relevant mix of sources and methods, including interviews, company material, and industry data.

You keep the investigation organized around the comparison between the two markets and the two marketing dimensions.

Some sections become descriptive and broad, so the line of inquiry is occasionally less sharply maintained.

The methodology would be stronger if you explained more clearly how each tool helped answer the research question.

You could show more clearly how you checked the reliability of interview and company-based evidence.

You demonstrate clear business knowledge of segmentation, positioning, digital channels, and external-market influences.

Your use of terminology is generally accurate and helps make the discussion understandable.

You apply source material well when linking demographic and consumer-data evidence to strategic differences between the markets.

Some conclusions are too broad or slightly overstate what the evidence proves.

A few links between statistics and Audi-specific strategy need more direct support.

Some concepts would benefit from more precise application to the exact campaigns and market context being discussed.