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Business Management Extended Essay Exemplar: Zara Neuromarketing… | RevisionDojo
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IB Business Management SL Extended Essay Exemplar: ¿Hasta qué punto las estrategias de neuromarketing, implementadas por la marca Zara, le han permitido alcanzar sus objetivos de venta?
¿Hasta qué punto las estrategias de neuromarketing, implementadas por la marca Zara, le han permitido alcanzar sus objetivos de venta?
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C
Overall Score
16/28
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Criteria A: Focus and Method
4/6
0
3
6
Criteria Strands
Excellent
Topic communication and explanation
Good
Research question formulation and focus
Moderate
Research methodology
Criteria Feedback
Topic and significance of neuromarketing at Zara are communicated clearly and effectively.
Research question is explicitly stated, focused and generally guides the investigation.
Background and context are explained in sufficient detail to orient the reader.
Methodological approach is not articulated—selection criteria for sources, data conversion and campaign samples are missing.
Occasional digressions into brand history dilute focus on neuromarketing.
Linkages between historical context and the central research question are asserted rather than explained.
Criteria B: Knowledge and Understanding
3/6
0
3
6
Criteria Strands
Moderate
Application of source material
Good
Subject knowledge
Moderate
Use of terminology and concepts
Criteria Feedback
Neuromarketing concepts (e.g., mirror neurons, price endings) are defined correctly and applied to Zara’s practices.
Source material (financial data, campaign images, industry articles) is mostly relevant to the investigation.
Terminology is generally used appropriately, demonstrating clear subject knowledge.
Integration of sources is often descriptive, with minimal critical interrogation of reliability or context.
Inconsistent capitalization and occasional mistranslations reduce the precision of terminology.
Opportunities to analyse figures (e.g., mirror-neuron triggers in images) are missed.
Criteria C: Critical Thinking
6/12
0
6
12
Criteria Strands
Moderate
Research quality
Poor
Analysis depth
Poor
Discussion and evaluation
Criteria Feedback
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Criteria D: Presentation
3/4
0
2
4
Criteria Strands
Good
Structure appropriateness
Moderate
Layout and formatting
Criteria Feedback
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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