IB Business Management SL Extended Essay Example

You state a clear and relevant business question from the start.

Your topic stays rooted in a strategic business decision rather than becoming a general company profile.

You use appropriate business framing to open the investigation and show why the issue matters.

Your question is still a little broad because 'successful' is not defined through measurable indicators.

The discussion shifts between initial entry and later performance without always making the time frame explicit.

Some method choices are named well but not fully justified in relation to this exact question.

You show clear understanding of major business ideas such as digital transformation, pricing, customer acquisition, and market concentration.

You use a range of business terminology accurately in many places.

You connect source material to the strategic argument rather than simply inserting quotes or facts.

Some concepts are applied a little loosely or too generally, especially when discussing frameworks and market forces.

A few claims would be stronger if they were supported with more precise figures or direct evidence.

The application of sources is sometimes repetitive, with some material used more than once instead of deepened.