IB Personal Project (MYP) External Assessment Exemplar

Your proposed plastic alternatives are practical and clearly described.

You critically evaluated SEI.org’s motivational framework and integrated diverse facts from multiple reputable sources.

You simplified language effectively for diverse audiences.

Your exhibition stand demonstrates strong communication ATL skills, with coherent visuals and interactive elements.

You have named ATL communication and research skills but have not given detailed examples of specific techniques (e.g., visual hierarchy, wording choices) or how they enhanced engagement.

There is limited evidence showing how particular sources informed campaign elements; title and date citations are needed.

You need to illustrate how alternatives and facts will be promoted via defined channels and messaging structures, including in-campaign citations.

A user-testing phase to gather readability and engagement feedback is missing.

Your audit of plastic usage sources grounds the campaign in real context.

You articulate a personal connection to sustainability through values and interests.

You focus the campaign effectively on your school community’s plastic consumption.

Success criteria lack measurable targets (for example, specific metrics for awareness increase).

The audit is not yet mapped to specific campaign messages or materials.

Milestones are outlined but lack tangible deliverables and detailed sequencing with resources and checkpoints.

Target segments (such as different age groups) are not defined to tailor messaging more precisely.

Your reflection on critical thinking and ATL skill growth is insightful and honest.

You acknowledge aesthetics and engagement but do not discuss iterating design based on audience feedback.

An outreach strategy with timelines and responsibilities for broader community engagement is missing.

There is no evaluation of function, materials or impact criteria with supporting evidence (for example, feedback quotes or slide counts).

Next steps for improving time management are not defined with measurable goals.

You have not evaluated the final product against each success criterion with specific evidence nor linked skill growth to concrete deliverables.