IB Personal Project (MYP) External Assessment Exemplar

Effective application of self-management skills and digital tools to meet project demands

Robust research skills with market analysis directly informing service offerings

Demonstrated resilience by doubling effort after schedule slips to maintain momentum

Rigorous information literacy shown through a detailed CARRDS evaluation of sources

Discussion of critical thinking is incomplete—requires full elaboration of analytical steps and resulting decisions

Limited reflection on the use of communication skills in resolving real-world email challenges

Soft skills are listed but not tied to specific examples showing impact on project outcomes or client interactions

Efficiency metrics (e.g., deadlines met, tasks completed) are not quantified to illustrate self-management effectiveness

Well-structured product success criteria table with clear, measurable benchmarks

Comprehensive Gantt chart timeline detailing tasks and durations

Convincing articulation of personal connection through passion for design and digital marketing

Strategic identification of an ideal client target

Learning-goal criteria lack specific, measurable targets (e.g., revenue figures, number of client interactions)

Plan description omits explicit sequencing, deadlines and resource allocation—needs a detailed task breakdown

Gantt chart is not fully integrated into the narrative; key milestones and excerpts should be highlighted within the text

Client testimonials effectively illustrate customer satisfaction and service quality

Strong use of quantitative analytics (e.g., +758% reach) to measure impact

Concise glow-and-grow table summarises strengths and development areas

Insightful reflection on the difference between theoretical research and hands-on experience

Analytics are not explicitly linked back to the original success criteria for clarity

Glow-and-grow section lacks concrete, actionable next steps for each ‘grow’ point

Forward-looking plan to explore new niches needs defined success metrics and evaluation criteria