IB Personal Project (MYP) External Assessment Example: Informative… | RevisionDojo
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IB Personal Project (MYP) SL External Assessment Example
Informative Website on the International Marketing Strategies used by McDonalds, Red Bull & NikeSL
7
Student Score
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Criteria A: Planning
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4
8
Criteria Feedback
Clear and relevant learning goal with a strong personal and academic focus, showing a purposeful direction for the project.
Convincing connection to personal experience, which strengthens authenticity and explains why the project matters to the student.
Thoughtful action plan that includes concrete steps and a logical sequence for research.
Feasible planning that shows forward thinking and an understanding of how the product can be developed effectively.
Some success criteria are not yet measurable enough, especially where terms such as “cohesive” or “appealing” need clearer definitions.
The criterion for accessibility is too broad to evaluate well and would benefit from more specific indicators, such as platform, sharing method, or usability features.
The plan would be stronger with checkpoints or deadlines, so the sequencing and time management are easier to judge.
1.1·Strength
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The student states a clear, relevant learning goal with a strong personal and academic focus. The topic is appropriately ambitious for a Personal Project and gives them a solid direction for later planning and reflection.
1.2·Strength
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The student makes a convincing connection between their topic and their own experience. This helps explain why the project matters to them and strengthens the authenticity of their planning.
1.3·Weakness
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This criterion is too broad to evaluate well. Specify how accessibility will be measured, for example by naming the platform, sharing method, or technical features that make the website usable for a global audience.
1.4·Weakness
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This success criterion is not measurable enough yet. The student could make it more specific by defining what counts as “cohesive” or “appealing,” so they can judge success using clear evidence rather than personal impression.
1.5·Strength
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The student includes a clear action plan and explains how it supports their workflow. This shows purposeful planning rather than simply listing tasks.
1.6·Strength
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The student's plan includes concrete actions and a logical sequence for research. This makes the product goal feel feasible and shows good forward thinking.
Criteria B: Applying skills
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4
8
Criteria Feedback
Purposeful organisation of research that supports both the learning goal and the product development.
Strong use of a relevant primary source, especially the interview with an experienced professional, which adds credibility and initiative.
Clear identification of ATL skills and a direct connection to the product goal.
Specific example of a challenge and response during development, showing effective self-management and adaptation.
Explanations of source relevance are sometimes too generic and need to show more clearly how a source shaped the research or improved the website.
The OPVL discussion is sensible but general, and should explain the limitation of the source in relation to the specific research question.
The development plan would be improved by adding brief checkpoints or deadlines to show clearer sequencing and evaluate time management more effectively.
2.1·Strength
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The student clearly shows how they organized their research to support both the learning goal and the product. That structure helps demonstrate purposeful use of ATL research skills.
2.2·Strength
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The student uses a strong primary source that is closely connected to their topic. Interviewing an experienced professional adds credibility and shows initiative in gathering relevant evidence.
2.3·Weakness
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The student identifies relevance here, but the explanation is still generic. They should push further by explaining exactly what idea, statistic, or example from the source shaped their research or improved the quality of their website.
2.4·Weakness
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The student's OPVL evaluation is sensible, but it stays quite general. They should strengthen this by explaining how the limitation affects the usefulness of the source for their specific research question, not just its reliability in theory.
2.5·Strength
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The student gives a specific example of a challenge during product development and explains how they responded. This is strong evidence of applying self-management to improve the website.
2.6·Strength
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The student clearly identifies a relevant ATL skill and connects it directly to the product goal. This helps make their applying-skills section focused and purposeful.
2.7·Suggestion
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To make the plan stronger, the student should add brief checkpoints or deadlines for each day. That would show clearer sequencing and make it easier to judge whether their time management was effective.
Criteria C: Reflecting
Criteria Feedback
Relevant evaluation of research impact that shows clear growth rather than a simple statement of improvement.
Criterion-based reflection on the product, supported by concrete features of the website.
Use of evidence and feedback to support evaluation, showing that the reflection is grounded in the process rather than opinion alone.
Balanced awareness of development, including both progress made and areas still needing improvement.
Some improvement points are not clearly linked to a specific success criterion, which weakens the precision of the reflection.
Evidence from feedback or survey results is not always reported clearly or precisely, reducing the trustworthiness of the evaluation.
The final reflection would be stronger with one concise example of major growth and one remaining limitation, to create a more balanced conclusion.