IB Personal Project (MYP) External Assessment Exemplar

Effective use of non-verbal communication (storyboarding) to enhance collaboration and shape the advertisement design

Innovative repurposing of existing images into 3D renders, showcasing creative thinking and mastery of multiple design tools

Implementation of Cornell notes to systematically track competitor performance, demonstrating precise ATL skill application

Integration of design and event planning skills in the environmental T-shirt project, illustrating real-world transfer of competencies

Insufficient explicit linkage of classroom design principles (e.g., color theory, branding) to justify design decisions

Lack of concrete evidence for the LinkedIn Competitor Performance List; the actual chart or summary of metrics is missing

Competitor analysis narrative would benefit from quantitative comparison tables showing month-on-month performance gaps and the resulting strategic insights

Strong contextual rationale linking social media addiction research to the learning goal, grounding the project in credible scholarship

Clear articulation of Supertech’s value proposition and market context, aligning success criteria with real business objectives

Well-defined strategic positioning of the LinkedIn product, providing a solid foundation for relevant and targeted criteria

Success criteria lack quantitative specificity (e.g., defined hex codes, font usage, precise timeframes and data sources) to ensure measurability

Planning documentation is missing a detailed timeline, sequencing of tasks, and resource lists (empty rows in the long-term plan)

Engagement rate measurement uses a non-standard formula and needs alignment with industry practice and direct linkage to measurable targets

In-depth reflection on personal habits such as risk-taking and procrastination, demonstrating strong self-awareness

Insightful engagement analysis that reveals a thoughtful approach to interpreting performance data

Functionality survey feedback is too general and lacks actionable detail; survey questions should specify which links or features failed

Analytical calculations mix raw sums and percentages without clear, standardized formatting or rationale

Overall product evaluation is incomplete, omitting assessments of aesthetics, customer engagement, and functionality against the success criteria